Cheri is a fitness coach and mentor that had been helping clients gain a healthy lifestyle without restricting themselves. She came to me wanting a brand that was chic, timeless, and captivating to her audience. We strategically crafted a look that matched her brand's new direction.

We needed to create a brand design that was on target with her new 'leveled - up' clients and that also resonated with Cheri. We selected a color and mood palette that spoke to Cheri's elegance and simplistic yet chic style.